Website Rebrand & Full-Funnel Content
Site Content Architecture & Creative Campaign Development
Goodyear
As the lead writer on Goodyear’s site overhaul, I set the tone and turned dense technical content into clear, goal‑driven pages. I mapped the site, simplified copy—from tire‑tech explainers to the dealer locator—and made it easier for people to find what they needed and buy locally.
Support Our Troops Microsite
As the writer on a lean creative team, I developed the Goodyear Boot Camp Challenge for the ‘Support Our Troops’ campaign. I wrote the event narrative and technical prompts for a tire‑based obstacle competition between NASCAR and NHRA drivers, and designed a peer‑to‑peer donation model that helped raise over $1M for military families.
Pre-Race Display
Pre-Race Video Display
Post-Race Email
