Website and More
Website Copywriting, Social Media Copywriting, Email Copywriting, and Video Script Writing
Goodyear
Website
I rewrote the website and focused on keeping the tone consistent (while tailoring it to the experience) and structuring the content to achieve the site objectives.
Goodyear Racing Page
I tried to balance the density of information throughout the site with fun content, as well.
Support Our Troops Microsite
To raise money for the troops, I created the Boot Camp Challenge. NASCAR and NHRA members competed in a tire obstacle course, and people donated to their favorite contestant.
Pre-Race Display
Pre-Race Video Display
Post-Race Email
