Website and More

Website Copywriting, Social Media Copywriting, Email Copywriting, and Video Script Writing



I rewrote the website and focused on keeping the tone consistent (while tailoring it to the experience) and structuring the content to achieve the site objectives.

Goodyear Racing Page

I tried to balance the density of information throughout the site with fun content, as well.

Support Our Troops Microsite

To raise money for the troops, I created the Boot Camp Challenge. NASCAR and NHRA members competed in a tire obstacle course, and people donated to their favorite contestant.

Pre-Race Display

Post-Race Email