Common Questions and Concerns

Here's a little more information about how I work and my experience.

How long do I need to wait before working with you?

I usually book clients 1-2 months in advance.

How much does each service cost?

I have fixed rates for every service I offer, so you’ll know the cost before we begin. My rates are based on the number of tasks required to complete each service, the complexity, and my experience with each task.

When would I need to pay you?

Once we agree on the project details and pricing, I’ll send an agreement that can be signed electronically. When that’s signed, I’ll send an invoice. If the project is smaller, I’ll send an invoice for the total cost of the project. For larger projects, I’ll send an initial invoice for 50% of the total cost and the remaining balance will be due after the work is complete.

Do you accept payment plans?

Yes! I want people to feel comfortable working with me. For larger projects, I typically require a 50% deposit to secure a project on my calendar, and the remaining deposit after I deliver all the files, but it’s possible to create a customized payment plan.

Your rates are too expensive—is there any way we can still work together?

Of course! If you are a female-owned business located in the Bay Area, we can discuss a discounted rate. For others, I’d be happy to spend 1-2 hours reviewing one category of content (website, email, etc.) and offer copy suggestions.

What if I’m not exactly sure what service would be best?

I’d love to help you figure that out! The initial 30-minute call is free, so we can talk about what you’d like to change. I can briefly explain specific strategies that might help, and if you’re interested, we can move forward.

How many clients do you work with at a time?

I usually have 3-4 clients who I create content for and provide updates as needed, so I can usually take on 1-2 additional clients (for big or small projects) every month.

Do you provide graphic design services?

My design skills are nonexistent, but I’ve worked with several skilled graphic designers and art directors at various agencies, so I’m happy to provide their contact info.

Can you work with our internal team, or designers we’ve already hired?

Definitely. I’ve worked with many individuals and teams in person and virtually. We’ll need to agree on the project details, adhere to a timeline, and have a consistent way to communicate.

How many rounds of revisions do you provide?

I offer two rounds of revisions with every project.

When are you available?

I have young children so I’m available from 9 a.m. to 5 p.m. Monday through Friday. Emailing me at [email protected] is the best way to reach me.

How quickly do you respond to clients?

My hours are 9 a.m. to 5 p.m. Monday through Friday, so during that time, I’ll respond within 24 hours for urgent matters and within 48 hours otherwise. After 5 p.m. on Friday, I’ll respond as soon as possible the following week. Emailing me at [email protected] is the best way to reach me.

Do you have a resume and/or portfolio?

Yes and yes! This is my resume, and this is my portfolio.

What is a quick summary of your experience?

I’ve worked predominantly at advertising agencies for over a decade. After interning at R/GA in San Francisco, I worked at two large agencies (Digitas in Boston and Havas in San Francisco), several independent agencies (Sequence, Questus, and Swirl in San Francisco), and in-house at Sam’s Club, Peet’s Coffee, and SquareTrade. You can see my resume here and read recommendations from my coworkers on LinkedIn.

What are some of the agencies and clients you’ve worked on?

I worked on a complete rebrand of the Goodyear website at Digitas. At Questus, I wrote microsites and restructured website pages for Starbucks. I wrote video scripts, digital banners, and social content for Walmart’s 2015 holiday campaign at Swirl, and I did the same for the 2016 holiday campaign at Sam’s Club. I wrote Facebook ads at SquareTrade, and I wrote a website for an emerging healthcare product at Havas.

Have you studied advertising/copywriting?

Yes. I went to Miami Ad School’s Copywriting Portfolio Program in San Francisco after majoring in English Literature at St. Lawrence University. To stay on top of the ever-changing social and digital best practices, I take classes through General Assembly.

Do you specialize in any aspect of copywriting?

I specialize in creative digital concepts, copy, and strategy. Having been a copywriter for over a decade, I understand the best way to tell a story online and how to write for most brands and mediums. My copy philosophies are that less is more, and copy should always be clear and offer value.