The Art of Romantic Endurance

Conceptual Brand Storytelling

Chapstick

#1: Tying Cherries

I developed a playful campaign that reimagined ChapStick from a utility to a ‘performance’ essential for memorable moments. Using handcrafted clay dioramas and original photography, I staged whimsical training scenes—tying cherry stems, holding breath—to tell a cute ‘Kiss Longer’ story that replaced dry specs with personality.

#2: Pucker Practice

#3: Holding Breath