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Owner, Darling Copywriting

April 2022 – Present, Oakland

  • Increase organic traffic by implementing SEO strategies (keyword research, use keywords in multiple formats throughout a website, create backlinks, and write content).
  • Automate drip email campaigns in HubSpot and Mailchimp for welcome and cart reminders, plus nurture post-purchase emails recommending related products.
  • Write seasonal (3-month) email, blog, and social media content calendars.
  • Manage targeted ad campaigns on Google, AudioGo, and more.

Contract Copy Director, Princeton10

December 2023 – January 2024, remote

  • Created integrated campaign materials for a conference, including pre- and post-conference emails, bus wraps, highlight reel storyboards, and booth merchandise (trivia cards, cups, etc.)

Group Copy Supervisor, Havas Worldwide

October 2019 – March 2022, San Francisco

  • Wrote, edited, and reviewed national campaigns for pharmaceutical clients (Aimovig and BioMarin’s PALYNZIQ and VOXZOGO), including website assets, microsites, email, brochures, and banners.
  • Wrote a new website for vorvida and helped launch it via social media and CRM content, plus digital banners and UX copy.
  • Created a messaging matrix for Freespira that covered clinical and consumer-friendly categories.
  • Wrote Aimovig photoshoot assets (character backstories plus shot and props lists).
  • Managed two copywriters.

Contract Copy Manager, SquareTrade

April – August 2019, San Francisco

  • Responsible for copy across all customer and partner (Walmart, Amazon, Sam’s Club) touchpoints, including websites, microsites, Facebook ads, B2B campaigns, and print collateral.
  • Wrote UX copy for user journeys, checkout flows, product pages, and more.
  • Created and implemented an SEO strategy.

Stay-at-home Mom

September 2017 – March 2019, Oakland

Contract ACD Copy, Peet’s Coffee & Tea

April – July 2017, Emeryville

  • Created concepts and copy for POS, website, social, merchandise, and packaging.
  • Wrote long-form positioning statements and all marketing materials for new and existing products.
  • Managed four writers in the copy department (two in-house and two remote).

Contract Senior Copywriter, Sam’s Club Ecommerce

February 2016 – February 2017, San Bruno

  • Wrote wireframe, UX, and SEO copy, along with messaging for small promotional pushes to massive holiday campaigns.
  • Improved brand alignment by collaborating with department stakeholders to update templates and content docs for briefs, content calendars, and style guides.
  • Managed copywriters and interns.

Senior Copywriter, Swirl

June 2014 – January 2016, San Francisco

  • Wrote copy for bus shelter ads designed to look like social posts for the San Francisco Zoo, and created the corresponding social material on Instagram, Facebook, and Twitter.
  • Wrote over 20 video scripts for Walmart’s Holiday Hub campaign (with Melissa Joan Hart and Anthony Anderson).
  • Wrote the UX for an interactive healthcare microsite for Walmart.
  • Managed copywriters and interns.

Senior Copywriter, Questus

September 2013 – May 2014, San Francisco

  • Rebranded by pairing a mobile-first experience with a strategic story via tone, layered content, and functionality.
  • Concepted and crafted a microsite for Starbucks Blonde Roast to align with the rebranded store site.

Contract Copywriter

May – June 2013, San Francisco: SapientNitro

  • Uncomplicated complex technologies to communicate clear consumer benefits and differentiate similar products for the global redesign of

December 2012 – April 2013, San Francisco: BloomThat, Amazon Advertising, etc.

  • Wrote strategy documents, style guides, microsites, email and social campaigns, and video content.

September – November 2012, San Francisco: Sequence

  • Wrote a manifesto and style guide for the online gaming site,
  • Rebranded and rewrote a website for the development company, Vinsol, including complex case studies and an improved CTA strategy.

February – August 2012, Boston: Life is Good, Improv Asylum, etc.

  • Created copy for a diverse line of products at Life is Good (clothing, outerwear, and accessories).
  • Wrote POS, outdoor, and website content, along with email and social campaigns for Improv Asylum.

Copywriter, Digitas

November 2010 – February 2012, Boston

  • Rebranded and rewrote (from homepage to interstitial).
  • Created a microsite for Sharpie to engage a younger, creative demographic.
  • Won the chance to pitch our campaign to Chapstick after competing with teams internally.

Contract Junior Copywriter, Engine Company 1 (now Chemistry Club)

February – October 2010, San Francisco

  • Wrote POS, outdoor, and website content, plus email and social campaigns, for Rubio’s, California Pizza Kitchen, The 49ers, The Monterey Bay Aquarium, Whole Foods, and Heinz.

Copywriting Intern, R/GA

January – March 2009, San Francisco

Miami Ad School September 2009, San Francisco, CA
Copywriting Portfolio Program

St. Lawrence University May 2002, Canton, NY
Bachelor of Arts Degree – English Literature