Owner, Darling Copywriting
April 2022 – Present, Oakland
- Increase organic traffic by implementing SEO strategies (keyword research, use keywords in multiple formats throughout a website, create backlinks, and write content).
- Automate drip email campaigns in HubSpot and Mailchimp for welcome and cart reminders, plus nurture post-purchase emails recommending related products.
- Write seasonal (3-month) email, blog, and social media content calendars.
- Manage targeted ad campaigns on Google, AudioGo, and more.
Contract Copy Director, Princeton10
December 2023 – January 2024, remote
- Created integrated campaign materials for a conference, including pre- and post-conference emails, bus wraps, highlight reel storyboards, and booth merchandise (trivia cards, cups, etc.)
Group Copy Supervisor, Havas Worldwide
October 2019 – March 2022, San Francisco
- Wrote, edited, and reviewed national campaigns for pharmaceutical clients (Aimovig and BioMarin’s PALYNZIQ and VOXZOGO), including website assets, microsites, email, brochures, and banners.
- Wrote a new website for vorvida and helped launch it via social media and CRM content, plus digital banners and UX copy.
- Created a messaging matrix for Freespira that covered clinical and consumer-friendly categories.
- Wrote Aimovig photoshoot assets (character backstories plus shot and props lists).
- Managed two copywriters.
Contract Copy Manager, SquareTrade
April – August 2019, San Francisco
- Responsible for copy across all customer and partner (Walmart, Amazon, Sam’s Club) touchpoints, including websites, microsites, Facebook ads, B2B campaigns, and print collateral.
- Wrote UX copy for user journeys, checkout flows, product pages, and more.
- Created and implemented an SEO strategy.
Stay-at-home Mom
September 2017 – March 2019, Oakland
Contract ACD Copy, Peet’s Coffee & Tea
April – July 2017, Emeryville
- Created concepts and copy for POS, website, social, merchandise, and packaging.
- Wrote long-form positioning statements and all marketing materials for new and existing products.
- Managed four writers in the copy department (two in-house and two remote).
Contract Senior Copywriter, Sam’s Club Ecommerce
February 2016 – February 2017, San Bruno
- Wrote wireframe, UX, and SEO copy, along with messaging for small promotional pushes to massive holiday campaigns.
- Improved brand alignment by collaborating with department stakeholders to update templates and content docs for briefs, content calendars, and style guides.
- Managed copywriters and interns.
Senior Copywriter, Swirl
June 2014 – January 2016, San Francisco
- Wrote copy for bus shelter ads designed to look like social posts for the San Francisco Zoo, and created the corresponding social material on Instagram, Facebook, and Twitter.
- Wrote over 20 video scripts for Walmart’s Holiday Hub campaign (with Melissa Joan Hart and Anthony Anderson).
- Wrote the UX for an interactive healthcare microsite for Walmart.
- Managed copywriters and interns.
Senior Copywriter, Questus
September 2013 – May 2014, San Francisco
- Rebranded Starbucksstore.com by pairing a mobile-first experience with a strategic story via tone, layered content, and functionality.
- Concepted and crafted a microsite for Starbucks Blonde Roast to align with the rebranded store site.
Contract Copywriter
May – June 2013, San Francisco: SapientNitro
- Uncomplicated complex technologies to communicate clear consumer benefits and differentiate similar products for the global redesign of Sony.com.
December 2012 – April 2013, San Francisco: BloomThat, Amazon Advertising, etc.
- Wrote strategy documents, style guides, microsites, email and social campaigns, and video content.
September – November 2012, San Francisco: Sequence
- Wrote a manifesto and style guide for the online gaming site, Pogo.com.
- Rebranded and rewrote a website for the development company, Vinsol, including complex case studies and an improved CTA strategy.
February – August 2012, Boston: Life is Good, Improv Asylum, etc.
- Created copy for a diverse line of products at Life is Good (clothing, outerwear, and accessories).
- Wrote POS, outdoor, and website content, along with email and social campaigns for Improv Asylum.
Copywriter, Digitas
November 2010 – February 2012, Boston
- Rebranded and rewrote Goodyear.com (from homepage to interstitial).
- Created a microsite for Sharpie to engage a younger, creative demographic.
- Won the chance to pitch our campaign to Chapstick after competing with teams internally.
Contract Junior Copywriter, Engine Company 1 (now Chemistry Club)
February – October 2010, San Francisco
- Wrote POS, outdoor, and website content, plus email and social campaigns, for Rubio’s, California Pizza Kitchen, The 49ers, The Monterey Bay Aquarium, Whole Foods, and Heinz.
Copywriting Intern, R/GA
January – March 2009, San Francisco
Miami Ad School September 2009, San Francisco, CA
Copywriting Portfolio Program
St. Lawrence University May 2002, Canton, NY
Bachelor of Arts Degree – English Literature