Need just one flow? I’ll build it start to finish — mapped, written, tested, and live in a couple of weeks.
My Services:
I audit your email and SMS program and hand you a clear, prioritized plan for the fixes that’ll grow revenue most.
I build and run the Klaviyo flows that bring customers back — welcome, cart, checkout, post-purchase, and win-back.
I manage your lifecycle end to end for one flat monthly rate, and send you a report showing exactly what it earned.
Becky Darling Hauswirth
My skill set combines the strategic, editorial writing I learned in agencies and the performance expertise I built running lifecycle programs for independent brands. I focus on email and SMS — the channel most brands underuse, and the one they actually own. Meta and Google can change the rules overnight; your list can’t be taken away. It reaches people who already know you, at a fraction of the cost of paid ads, and it starts making and saving revenue fast.
Good lifecycle copywriting respects the person on the other end — who’s really just someone like you or me. Get that right, and they come back.
How I Can Help
I’d love to hear about your brand. The first consult is free (up to 30 minutes), and since every service is priced up front, there are no surprises — you know the cost before we begin.
Services
Grow Your Audience
To improve organic traffic, I provide a list of keywords based on audience habits and monthly search volume, identify the right format for each keyword grouping (content, infographic, video, etc.), add internal links, add backlinks from credible websites, and post optimized content regularly.
I also recommend like-minded local companies to collaborate with and creative ways to work with local networks, like 7×7 and 510Families.
Prioritize Customers
I create seasonal content calendars that outline all individual content and campaigns taking weather, holidays and local events into account.
Streamline Email
Start automating nurture email campaigns (onboarding, abandoned cart, post-purchase recommendations) to encourage conversions based on customer behavior.
I can also create customized email templates for email campaigns that happen throughout the year (new arrivals or staff favorites).
Grow Your Audience
Prioritize Customers
Streamline Email
Copywriting
Email, Blog Posts, & Social Media
Emails are great at retaining and rewarding subscribers, social is inspirational and collaborative, and blog posts can make connections to other topics and products your audience will enjoy.
- I can write emails, blog posts, and social media independently or all together (I’ll make sure they work cohesively with all your existing brand content).
- I’ll provide a recommended copy deck along with alternate copy options to ensure we get it right!
- I can also provide copy options for A/B testing (these options vary slightly from the chosen copy based on what’s being tested, e.g., actionable language or character count).
Website Components or Creation
Having written entire websites in the retail, tech, and healthcare spaces, I know that a website needs to communicate what a company offers, what sets it apart, and why it’s trustworthy.
- I’ll deliver copy for all pages in a customized template that’s ready for a developer.
- I can include the recommended SEO copy, if available.
Direct Mail and Brochures
These are great ways to introduce new products or services, contact customers in a personalized way, or provide more detailed information.
- I’ll write these based on a creative concept.
- I provide recommended copy along with options in a customized direct mail or brochure template.
Packaging and Merchandise
I can make the packaging as fun or straightforward as necessary, and no matter how small the space, I can get the story right (with your input, of course!).
- I’ll deliver copy in a customized template that clearly matches the packaging design.
- I can also work with the company producing the piece(s) to ensure that the chosen design is the most economical (sometimes, adding a sticker or QR code can cut down the number of pages).
Content Calendar
A calendar makes it easier to align content with holidays (plus seasons and cultural events), schedule collaborations, and push it live quickly and seamlessly.
- I can fill in the details so someone else can write the content (I’ll provide specific content ideas, recommend a target audience, and define the linking strategy).
- Alternatively, I can create a content calendar AND all of the content (in this case, it’s still helpful to have a content calendar to make sure the creative is accomplishing the right goals).
Copy Style Guide
Having guidelines on what a brand would and wouldn’t say can help all collaborators stay consistent, and it’s a great way to get new team members up to speed quickly.
- I’ll write overarching descriptions of the brand persona.
- Plus, I can give specific examples of what on- and off-brand language would be for all the brand platforms (website, email, social media).
Email, Blog Posts, & Social Media
Website Components or Creation
Direct Mail and Brochures
Packaging and Merchandise
Content Calendar
Copy Style Guide