Full-service Content Shop

Darling Copywriting is the affordable alternative to an advertising agency. I can help you plan what content should appear where, develop creative concepts, structure your content to drive action, and write every piece of copy across all platforms. I’m located in Oakland, CA, but I can work with clients remotely across the U.S.

Becky Darling, copywriter

Becky Darling Hauswirth

Originally from Boston, I went to college in upstate New York at St. Lawrence University and then to Miami Ad School. I’ve worked as a copywriter for over 10 years at agencies such as Digitas, R/GA, and Havas developing campaigns for Capital One, Starbucks, and Walmart. I’ve also worked in-house at Sam’s Club, Peet’s, and SquareTrade. I understand tight timelines and budgets, and how to tell a short but compelling story.

How I Can Help

I’d love to work with you! I offer a free initial consult up to 30 minutes. Every service I offer has a fixed rate, so you know what to expect from the start.

Get in Touch

Services

Email, Blog Posts, & Social Media

Emails are great at retaining and rewarding subscribers, social is inspirational and collaborative, and blog posts can make connections to other topics and products your audience will enjoy.

  • I can write emails, blog posts, and social media independently or all together (I’ll make sure they work cohesively with all your existing brand content).
  • I’ll provide a recommended copy deck along with alternate copy options to ensure we get it right!
  • I can also provide copy options for A/B testing (these options vary slightly from the chosen copy based on what’s being tested, e.g., actionable language or character count).

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Website Components or Creation

Having written entire websites in the retail, tech, and healthcare spaces, I know that a website needs to communicate what a company offers, what sets it apart, and why it’s trustworthy.

  • I’ll deliver copy for all pages in a customized template that’s ready for a developer.
  • I can include the recommended SEO copy, if available.

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Direct Mail and Brochures

These are great ways to introduce new products or services, contact customers in a personalized way, or provide more detailed information.

  • I’ll write these based on a creative concept.
  • I provide recommended copy along with options in a customized direct mail or brochure template.

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Web, TV, and Radio Scripts

Having worked on holiday campaigns for Walmart, Sam’s Club and Peet’s, I’m very familiar with script templates, timings, and the importance of starting with a creative concept.

  • I’ll deliver 30-, 60-, or 90-second scripts in a customized script template.
  • I can also include production notes if a film or photo shoot is required, such as story beats, character backstories, location and wardrobe recommendations, and a props list.

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Packaging and Merchandise

I can make the packaging as fun or straightforward as necessary, and no matter how small the space, I can get the story right (with your input, of course!).

  • I’ll deliver copy in a customized template that clearly matches the packaging design.
  • I can also work with the company producing the piece(s) to ensure that the chosen design is the most economical (sometimes, adding a sticker or QR code can cut down the number of pages).

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Content Calendar

A calendar makes it easier to align content with holidays (plus seasons and cultural events), schedule collaborations, and push it live quickly and seamlessly.

  • I can fill in the details so someone else can write the content (I’ll provide specific content ideas, recommend a target audience, and define the linking strategy).
  • Alternatively, I can create a content calendar AND all of the content (in this case, it’s still helpful to have a content calendar to make sure the creative is accomplishing the right goals).

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Campaign Concepts

Working on some of the most competitive retailers (Amazon, Walmart, Starbucks), I know how to develop targeted campaign concepts quickly.

  • I can provide three campaign concepts for a specific event with example copy and a mood board.
  • For announcements with a larger scope, I can also create a content calendar of what will be posted where and when based on the budget.

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Message Options

When brands expand to include new audiences and/or offerings, it’s essential to clearly and consistently communicate what is changing and how people will benefit.

  • I can create messaging options across a variety of topics, so we can quickly identify the style and language that work best.
  • I can also write options for copy that’s already live (the Google algorithm loves new content) and/or so you can do A/B testing to see which copy performs best.

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Copy Style Guide

Having guidelines on what a brand would and wouldn’t say can help all collaborators stay consistent, and it’s a great way to get new team members up to speed quickly.

  • I’ll write overarching descriptions of the brand persona.
  • Plus, I can give specific examples of what on- and off-brand language would be for all the brand platforms (website, email, blog, social media, and more).

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Brand Audit

Every component, from homepage tile to Instagram story, should feel related and reinforce the brand ideals. Content should also be tailored to fit the platform (website, social, email).

  • I can audit specific brand platforms (website, social media, packaging, etc.) or all branded content to make sure every piece is clear, creative, and directive.
  • I’ll make recommendations about language, calls to action, and how to structure content, so people are easily guided to take the desired next step!

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Email, Blog Posts, & Social Media
Website Components or Creation
Direct Mail and Brochures
Web, TV, and Radio Scripts
Packaging and Merchandise
Content Calendar
Campaign Concepts
Message Options
Copy Style Guide
Brand Audit