Grow Your Audience

To improve organic traffic, I provide a list of keywords based on audience habits and monthly search volume, identify the right format for each keyword grouping (content, infographic, video, etc.), add internal links, add backlinks from credible websites, and post optimized content regularly.

I also recommend like-minded local companies to collaborate with and creative ways to work with local networks, like 7×7 and 510Families.

Send A Message

Prioritize Customers

I create seasonal content calendars that outline all individual content and campaigns taking weather, holidays and local events into account.

Send A Message

Streamline Email

Start automating nurture email campaigns (onboarding, abandoned cart, post-purchase recommendations) to encourage conversions based on customer behavior.

I can also create customized email templates for email campaigns that happen throughout the year (new arrivals or staff favorites).

Send A Message

Email, Blog Posts, & Social Media

Emails are great at retaining and rewarding subscribers, social is inspirational and collaborative, and blog posts can make connections to other topics and products your audience will enjoy.

• I can write emails, blog posts, and social media independently or all together (I’ll make sure they work cohesively with all your existing brand content).
• I’ll provide a recommended copy deck along with alternate copy options to ensure we get it right!
• I can also provide copy options for A/B testing (these options vary slightly from the chosen copy based on what’s being tested, e.g., actionable language or character count).

Send A Message

Website Components or Creation

Having written entire websites in the retail, tech, and healthcare spaces, I know that a website needs to communicate what a company offers, what sets it apart, and why it’s trustworthy.

• I’ll deliver copy for all pages in a customized template that’s ready for a developer.
• I can include the recommended SEO copy, if available.

Send A Message

Direct Mail and Brochures

These are great ways to introduce new products or services, contact customers in a personalized way, or provide more detailed information.

• I’ll write these based on a creative concept.
• I provide recommended copy along with options in a customized direct mail or brochure template.

Send A Message

Packaging and Merchandise

I can make the packaging as fun or straightforward as necessary, and no matter how small the space, I can get the story right (with your input, of course!).

• I’ll deliver copy in a customized template that clearly matches the packaging design.
• I can also work with the company producing the piece(s) to ensure that the chosen design is the most economical (sometimes, adding a sticker or QR code can cut down the number of pages).

Send A Message

Content Calendar

A calendar makes it easier to align content with holidays (plus seasons and cultural events), schedule collaborations, and push it live quickly and seamlessly.

• I can fill in the details so someone else can write the content (I’ll provide specific content ideas, recommend a target audience, and define the linking strategy).
• Alternatively, I can create a content calendar AND all of the content (in this case, it’s still helpful to have a content calendar to make sure the creative is accomplishing the right goals).

Send A Message

Copy Style Guide

Having guidelines on what a brand would and wouldn’t say can help all collaborators stay consistent, and it’s a great way to get new team members up to speed quickly.

• I’ll write overarching descriptions of the brand persona.
• Plus, I can give specific examples of what on- and off-brand language would be for all the brand platforms (website, email, social media).

Send A Message