Darling Copywriting is the affordable alternative to an advertising agency. I can help you plan what content should appear where, develop creative concepts, structure your content to drive action, and write every piece of copy across all platforms. I’m located in Oakland, CA, but I can work with clients remotely across the U.S.
Originally from Boston, I went to college in upstate New York at St. Lawrence University and then to Miami Ad School. I’ve worked as a copywriter for over 10 years at agencies such as Digitas, R/GA, and Havas developing campaigns for Capital One, Starbucks, and Walmart. I’ve also worked in-house at Sam’s Club, Peet’s, and SquareTrade. I understand tight timelines and budgets, and how to tell a short but compelling story.
I’d love to work with you! I offer a free initial consult up to 30 minutes. Every service I offer has a fixed rate, so you know what to expect from the start.
Emails are great at retaining and rewarding subscribers, social is inspirational and collaborative, and blog posts can make connections to other topics and products your audience will enjoy.
Having written entire websites in the retail, tech, and healthcare spaces, I know that a website needs to communicate what a company offers, what sets it apart, and why it’s trustworthy.
These are great ways to introduce new products or services, contact customers in a personalized way, or provide more detailed information.
Having worked on holiday campaigns for Walmart, Sam’s Club and Peet’s, I’m very familiar with script templates, timings, and the importance of starting with a creative concept.
I can make the packaging as fun or straightforward as necessary, and no matter how small the space, I can get the story right (with your input, of course!).
A calendar makes it easier to align content with holidays (plus seasons and cultural events), schedule collaborations, and push it live quickly and seamlessly.
Working on some of the most competitive retailers (Amazon, Walmart, Starbucks), I know how to develop targeted campaign concepts quickly.
When brands expand to include new audiences and/or offerings, it’s essential to clearly and consistently communicate what is changing and how people will benefit.
Having guidelines on what a brand would and wouldn’t say can help all collaborators stay consistent, and it’s a great way to get new team members up to speed quickly.
Every component, from homepage tile to Instagram story, should feel related and reinforce the brand ideals. Content should also be tailored to fit the platform (website, social, email).