vorvida: Launching a Digital Health Brand

Full-Funnel Lifecycle Copywriting & Performance-Driven Content Strategy

vorvida

Online alcohol reduction program

I led the rapid content development of a clinically-validated website under a demanding deadline, ensuring seamless narrative flow between medical subject matter experts and UX wireframes, which contributed to an exceptional 6% lead-to-sale conversion rate.

I spearheaded the tactical execution of social media (organic and paid) and CRM strategies. This involved authoring the initial ad copy and designing the first consumer and HCP (healthcare professional) email journeys to build our initial digital footprint.