Social Engagement & Conversion Copy

Aimovig

Prescription medication for migraine

Instagram Poll

I designed and executed consumer‑facing social campaigns that turned passive viewers into active users and drove measurable site traffic. A poll series highlighted everyday goals (e.g., staying active, reducing disruptions) rather than clinical symptoms, resulting in 3.5% engagement and 1,000+ clicks to the Aimovig landing page. Short‑form Reels hit a 70% completion rate (vs. the 40–60% pharma average) and 3.8% engagement, and interactive Stories drove a 4.2% sticker interaction rate—about double healthcare benchmarks.

Instagram Reel

Instagram Story