SF Zoo Campaign

Social Media Copywriting

San Francisco Zoo

Bus Shelter Ads

To attract more members (versus just tourists), I created a campaign using bus shelter ads and social media.

The ads were designed to look like the social posts of zoo animals visiting local spots to remind SF residents that the zoo is a great place to visit, too.


I also created a social media campaign using a variety of zoo animals with unique voices. It attracted thousands of likes and comments in just days.