Festive Scriptwriting at Scale

Holiday Campaign Development & SEO‑Optimized Copywriting

I led the copy for Walmart’s holiday campaign by writing over 20 video scripts with festive storytelling and clear purchase cues (2% CTR).

I wrote an SEO-optimized microsite with gift guides, listicles, and shoppable videos to capture high-intent search.

I also wrote holiday recipes integrated across video, social, and display to surface products in relatable, shoppable moments (e.g., product tags and recipe links to cart).