Cart Abandonment Email Flow: Fine Jewelry

Objection-Handling & Klaviyo Build and Deployment

Miranda Frye: demi-fine jewelry stocked at Nordstrom, Free People, and Revolve

Developed a 3-part abandoned cart sequence across a 72-hour window. Drove a 23% click-through rate and recovered $4,200 in revenue in the first 30 days.

Email 1 — a 1-hour soft reminder that the cart is saved.

Email 2 — a 24-hour trust-builder addressing objections (free shipping, easy returns, quality).

Email 3 — a 72-hour last-chance offer with a 10% code.

Written in Miranda Frye’s confident, self-expressive voice.