Checkout Abandonment Email Flow: Women’s Clothing
High-Intent Conversion & Upsell Copywriting
DONNI: a casual, personal, made-in-LA brand
Created a 3-part abandoned checkout sequence that recovered 15% of abandoned checkouts at a 47% open rate.
Email 1 — a soft, no-incentive reminder that the cart is saved.
Email 2 — styles the item three ways with complementary products ($113 avg. upsell opportunity per customer).
Email 3 — the flow’s only discount, 10% off for 24 hours, holding the incentive until it’s needed.
Written in DONNI.’s warm voice with benefit-led storytelling and tight CTAs—converting on desire before discount.
