Browse Abandonment Email Flow: Clean Energy Drink
Top-of-Funnel Acquisition & Competitive Differentiation Writing
F3 Energy: functional energy drink available at Vitamin Shoppe
Created a 3-part browse abandonment sequence to convert identified subscribers into first-time buyers. Written to stay true to F3’s bold, performance-driven brand voice.
Email 1 — introduces the brand with a low-pressure product overview.
Email 2 — differentiates F3 against conventional energy drinks through a point-by-point comparison.
Email 3 — closes with a time-limited 15% offer—a discount-last structure that builds desire before discounting.
