From Lifestyle Content to Shoppable Journeys
Editorial Storytelling & Direct-Response Copy
Landing Page
I turned Sam’s Club Pet Month into a content-to-commerce experience across social, email, and a microsite. I built shoppable journeys (e.g., deep-linking an Instagram Reel for “Pet Travel Essentials” to one‑click mobile checkout), making it easier for casual viewers to buy and increasing high‑intent traffic to product pages.
