Sam’s Club: Influencer-Led Loyalty Strategy
Social Strategy & Editorial Commerce
Landing Page
I transformed the Sam’s Club Pet Month experience from a transactional landing page into a premium content-to-commerce destination. I integrated ‘Pet Picks’ from iconic influencers to bridge the gap between retail promotions and human-centric storytelling, successfully driving deeper member engagement.
I translated the Pet Month microsite’s editorial themes into platform-specific content—prioritizing real-time community tips for Twitter—to drive consistent traffic to the digital pharmacy and retail aisles.
I curated a visual-first ‘Pet Picks’ series for Instagram, leveraging high-engagement imagery to drive product discovery.
