Website Rebrand

Website Copywriting and UX Copywriting


Website developer

I created a more conversational tone, reduced the amount of copy, and crafted more clear and compelling calls to action.

The prominent “Schedule a Talk” button opened this popup, which helped people choose to get advice or a quote, add details, and attach files.

Changing “Case Studies” to “Success Stories” added positivity. Highlighting important categories reduced the content and made the stories scannable.