Win-Back Email Flow: Luxury Handbag Brand
Personalization and Segmentation & Editorial Brand Voice
Created a 3-part win-back flow to re-engage lapsed subscribers, with product recommendations personalized to each customer’s purchase history. The flow recovered 18% of dormant subscribers and drove a 31% lift in click-through.
Email 1 — opens with a 15% offer and purchase-based product picks.
Email 2 — shifts from discount to desire with an influencer styling edition and a nod to celebrities.
Email 3 — ends with a 24-hour urgency reminder and customized product picks.
Written to match SENREVE’s elevated, editorial brand voice.
