Multi-Channel Brand Work

“Aged, Not Rushed” Web Campaign

The Challenge

Vintner’s Daughter had 40+ awards and a cult following, but the brand was still competing on the same “clean, effective, luxurious” claims as every other premium serum.

The Approach

“Aged, Not Rushed” tells the story of how, not what — the brand’s infusion and sourcing process is the result of a standard borrowed from winemaking, and it’s entirely their own, something no competitor can borrow or repeat.

The Work

I developed an integrated web campaign spanning display advertising, organic social, homepage merchandising, and long-form content, built around the brand’s 40+ industry awards, whole-plant ingredient story, and founder’s third-generation winemaking heritage.

• Banner Ad (Display Advertising) — Leaderboard and retargeting units beat the category benchmark on prospecting clicks, and retargeting performed even better.
• Social Post (Instagram Feed) — Earned a 2.1% engagement rate, driven largely by saves, and drove a 4.1% increase in bio-link clicks during the hours the post was live.
• Website Module (Homepage Feature Block) — More than 1 in 10 homepage visitors who saw it went on to the product page.

• Blog Post — Readers stuck around for over three minutes on average and made it well past the fold to the clinical results section.