Post-Purchase Email Flow: Health/Supplement Brand
Lifecycle and Retention Sequencing & Benefit-Driven Copywriting
BUBS Naturals — clean-label supplements from Encinitas, CA
Developed a 3-part post-purchase sequence that achieved a 61% open rate and drove a 28% repurchase rate within 60 days.
Email 1 — confirms the order, outlined product benefits, and explains how to use it.
Email 2 — delivers three usage tips and cross-sells complementary products.
Email 3 — requests a review, features social proof, and offers a subscribe-and-save discount and a one-time reorder code.
