Full-Funnel Relaunch Campaign

“Shape Shifter” Web Campaign

The Challenge

Bag brands that compete on leather quality and price points all start to sound the same. This restock needed to feel different from every other “back in stock” post — without relying on discounting.

The Approach

The Mini Fortuna’s real story isn’t the leather or the hardware — it’s that it’s not one bag, it’s two. Worn open, it’s a soft shoulder bag. Cinched shut, it folds into a clutch nicknamed the “cookie” — a trick no other luxury bag on the market can claim.

The Work

I developed an integrated web campaign spanning display advertising, organic social, homepage merchandising, and long-form content, built entirely around the bag’s convertible shape. The display ads beat the accessories category average by nearly 40%.

• Social Post (Instagram Carousel) — A five-slide sequence walking through each stage of the shape-shift. Earned a 3.4% engagement rate, driven largely by saves.

• Website Module (Homepage Feature Block) — “Shoulder bag. Clutch. Cookie.” headline leading with the transformation before any material details. Roughly 1 in 8 visitors clicked through to the product page.

• Blog Post (SENREVE Journal) — Long-form piece with side-by-side photos showing the Mini Fortuna’s shape-shift (open shoulder bag to cinched “cookie” clutch), its day-to-night and travel versatility, and the craftsmanship details. Readers averaged 2 minutes on the page — 45% above the blog’s typical read time.