Sam’s Club: Seasonal SEO-to-Conversion

SEO & Cross-Channel Content Strategy

Landing Page

I led the SEO strategy for the Sam’s Club ‘Forever Trees’ page, leveraging long-tail keywords to navigate peak seasonal competition. I aligned technical SEO with a human-centric narrative to drive discovery for premium, high-quality holiday decor.

Twitter

I authored the social amplification for Sam’s Club ‘Forever Trees,’ translating SEO keywords into aspirational themes like ‘Plaid’ and ‘Classy.’ I humanized the digital journey, providing members with a simplified path to their ideal holiday style.