Walmart: Festive Scriptwriting at Scale
Integrated Performance Copywriting
I led Walmart’s ‘content-to-commerce’ holiday ecosystem, authoring 20+ video scripts that leveraged festive storytelling and actionable purchase triggers to achieve a benchmark-surpassing 2% CTR.
I architected an SEO-optimized holiday microsite, authoring a strategic mix of gift guides, listicles, and video content to capture high-intent search traffic and drive seasonal discovery.
I authored original holiday recipes that integrated key ingredients into a cross-channel campaign, driving seasonal product discovery across video, social, and display ads.
