Helping Bay Area Businesses:
Generate new leads by implementing advanced SEO strategies that boost site visibility.
Automate lead nurture campaigns, reducing manual time and improving customer loyalty.
Streamline content execution via strategic seasonal content calendars across email and social.
Create strategic co-marketing partnerships with local brands to expand market reach.
Becky Darling Hauswirth
I’ve spent the last decade-plus as a creative translator—taking complex brand needs and turning them into award-winning campaigns. Having worked both at top-tier agencies like R/GA and in-house for giants like Sam’s Club, I bring a unique 360-degree perspective to every project. Whether it’s launching a national campaign for Walmart or refining brand voice at Peet’s, I focus on driving measurable results through sharp, strategic storytelling
How I Can Help
I’d love to work with you! I offer a free initial consult up to 30 minutes. Every service I offer has a fixed rate, so you know what to expect from the start.
Services
Grow Your Audience
To improve organic traffic, I provide a list of keywords based on audience habits and monthly search volume, identify the right format for each keyword grouping (content, infographic, video, etc.), add internal links, add backlinks from credible websites, and post optimized content regularly.
I also recommend like-minded local companies to collaborate with and creative ways to work with local networks, like 7×7 and 510Families.
Prioritize Customers
I create seasonal content calendars that outline all individual content and campaigns taking weather, holidays and local events into account.
Streamline Email
Start automating nurture email campaigns (onboarding, abandoned cart, post-purchase recommendations) to encourage conversions based on customer behavior.
I can also create customized email templates for email campaigns that happen throughout the year (new arrivals or staff favorites).
Copywriting
Email, Blog Posts, & Social Media
Emails are great at retaining and rewarding subscribers, social is inspirational and collaborative, and blog posts can make connections to other topics and products your audience will enjoy.
- I can write emails, blog posts, and social media independently or all together (I’ll make sure they work cohesively with all your existing brand content).
- I’ll provide a recommended copy deck along with alternate copy options to ensure we get it right!
- I can also provide copy options for A/B testing (these options vary slightly from the chosen copy based on what’s being tested, e.g., actionable language or character count).
Website Components or Creation
Having written entire websites in the retail, tech, and healthcare spaces, I know that a website needs to communicate what a company offers, what sets it apart, and why it’s trustworthy.
- I’ll deliver copy for all pages in a customized template that’s ready for a developer.
- I can include the recommended SEO copy, if available.
Direct Mail and Brochures
These are great ways to introduce new products or services, contact customers in a personalized way, or provide more detailed information.
- I’ll write these based on a creative concept.
- I provide recommended copy along with options in a customized direct mail or brochure template.
Packaging and Merchandise
I can make the packaging as fun or straightforward as necessary, and no matter how small the space, I can get the story right (with your input, of course!).
- I’ll deliver copy in a customized template that clearly matches the packaging design.
- I can also work with the company producing the piece(s) to ensure that the chosen design is the most economical (sometimes, adding a sticker or QR code can cut down the number of pages).
Content Calendar
A calendar makes it easier to align content with holidays (plus seasons and cultural events), schedule collaborations, and push it live quickly and seamlessly.
- I can fill in the details so someone else can write the content (I’ll provide specific content ideas, recommend a target audience, and define the linking strategy).
- Alternatively, I can create a content calendar AND all of the content (in this case, it’s still helpful to have a content calendar to make sure the creative is accomplishing the right goals).
Copy Style Guide
Having guidelines on what a brand would and wouldn’t say can help all collaborators stay consistent, and it’s a great way to get new team members up to speed quickly.
- I’ll write overarching descriptions of the brand persona.
- Plus, I can give specific examples of what on- and off-brand language would be for all the brand platforms (website, email, social media).