CCoC: Responsive UX & Reversing a Recession
Interactive Narrative Design
Chattanooga Chamber of Commerce
I developed an interactive, narrative-driven microsite that transformed Chattanooga’s landmarks into a tiny world for digital exploration. By swapping dry logistics for evocative, sensory-focused copy, the project helped drive an 18.6% increase in hotel tax revenue—doubling the national growth average and contributing to a record $810 million in local tourism spending.
