Aimovig: Interactive Engagement Strategy

Aimovig

Prescription medication for migraine

Instagram Poll

Designed a poll campaign that shifted patient perspective from pain management to goal achievement, inspiring action and driving a 3.5% engagement rate and over 1,000 website clicks to the Aimovig landing page.

Instagram Reel

Developed a Reel campaign that achieved a 70% completion rate—surpassing the pharmaceutical industry average of 40-60%—and a 3.8% engagement rate, successfully moving patients from passive viewers to active participants.

Instagram Story

Created a high-impact Story campaign that leveraged interactive polls to drive a 4.2% sticker interaction rate, effectively doubling the average benchmark for healthcare content.