2014 Holiday Campaign

Social Media Copywriting, Email Copywriting & Video Script Writing

Holiday Hub

I wrote over 20 video scripts, featuring Melissa Joan Hart and Anthony Anderson, that were used on the holiday hub microsite, social media, and Walmart's website.

Microsite

Using SEO keywords, I wrote a microsite that included gift guides, listicles, and videos.

Recipes for Thanksgiving and Christmas

Using key ingredients, I wrote recipes for the holidays. To promote them, I wrote video scripts, social posts, and display ads.